The World is Our Track

From snowy asphalt to desert sands, see how we've been taking on the challenges of rally racing for decades.

International rallies

MICHELIN has been competing in the World Rally Championship for 40 years, winning over 260 individual events and 44 world titles

In the Dakar Rally – notorious for how hard it is on competitors and their vehicles and tyres – our tyres have taken the crown in the car, motorcycle and truck categories.

These rallies force us to hone our tyres for extreme conditions – lessons that we bring back to the road in your car's tyres.

MICHELIN'S rally titles

World Rally Championship

21 Driver titles and 23 Manufacturer titles

Formula 1

102 wins and 9 titles


360 wins and 26 titles

24 Hours of Le Mans

24 wins

Dakar Rally

31 wins in the motorcycle category and 17 wins in the car category

Dominate the road with MICHELIN Latitude tyres

  • Michelin

    Latitude Sport

    Delivers performance handling and is original equipment on high performance SUVs and Crossovers car makes such as the Audi Q7 and Porsche Cayenne.

  • Michelin

    Latitude Cross

    The multi-purpose SUV tyre that delivers the traction of an off-road tyre with the comfort of an on-road tyre.

  • Michelin

    Latitude Sport 3

    The MICHELIN Latitude Sport 3 SUV tyre is chosen by the most famous SUV car makers in the world and brakes 2.70 meters shorter

What gives us our edge?

MICHELIN Total Performance brings you tyres that go faster and last longer.