When It Matters Most

Because tyres are usually taken for granted,
watch the video to see how the road puts them to a test.

Be There When it Matters Most

This new global advertising campaign is broadcasted in Malaysia on Facebook, YouTube, Digital Billboards & Cinema, marking an important change in the way Michelin communicates with Malaysian consumers.

 

The objective of this new style of expression and the “When it Matters Most” campaign is to get closer to the heart and life of consumers. The key message is that Michelin is there for you in those very important moments where you need to go somewhere: when there is nothing more important than being able to drive to the person dearest to you.


The campaign features short sequences from the lives of people of different countries and cultures - a young father, a mom, a friend, a son. They all receive a call or a message that prompts them to interrupt what they are doing and immediately go to those they love, who are in need of them. In their cars, on their journeys, they trust MICHELIN tires to get them there safely. The brand's iconic emblem, the Michelin Man, appears in a subtle and discrete fashion to reassure the motorist.

 

It's the tyres that stop the car.

When it comes to safety, tyres are the most important component on your vehicle.

The brakes stop the wheels, not your car! It's actually your tyres that stop it.

Let's take a closer look:

Here, rubber meets the road:

The contact area is the size of the palm of your hand.

And this is all where it happens:
Breaking, Traction, Handling, Steering, Comfort
On such small area, a failure at high speed could have serious consequences.

Your safety also depends on you.

You took time to choose your car.
Taking time to choose your tyre is just as important.

We can all recall stressful situations where our tyres made the difference:
Think of that bike that came from nowhere

That driver in front of you suddenly braking,
That dog crossing the street

That difficult ride under a wall of rain
Your safety does not just depend on the way that you or others are driving.

It depends equally on your choice of tyres.
For your peace of mind (and your family’s...), take the time to choose well!

But how do I choose the right tyre?

To help you compare and choose, look at 4 different aspects:

1. Safety

Most tyres perform well in everyday situations, but difficult conditions will reveal their differences.
So how do you make sure that your tyres are ready for the unexpected?

Choose tyres that can perform well in the worst types of weather or roads that you may encounter.

And the difference can be huge:

On wet roads, our tyres can stop up to 6 meters shorter than another premium tyre brand on the exact same car.That is almost the distance of 1 and a half cars!

Based on internal wet braking test results of MICHELIN Primacy 3ST and Bridgestone Ecopia EP100a Touring tyre size 205/55R16

Not all tyres are equal – choosing the right ones can keep you safe.

2. Value

 

Making a compromise now could mean spending more later.
Why?
Because tyres that last longer and help you to save fuel allow you to save in the long run.
Get more efficient tyres now, replace them much later! (And forget about shopping for tyres for a while)

3. Enjoy the ride

Like a shoe, a tyre needs to fit you perfectly.

1- Take any car
2- Try a different set of tyres

You end up with an entyrely different driving experience.

So, do you like a comfortable drive or precision handling to take that corner like a pro?

Make sure that your tyre reflects your style.

4. Sports Car?

A sprinter doesn’t want to run in slippers.
Neither does your car.
A sport or luxury car won’t feel like one unless the tyres can translate its power to the road.

See our Pilot Sport tyres

All in one

Thanks to the MICHELIN Total Performance touch, you can rest assured that you get all of these in each of our tyres.

Keep your tyres safe

Most of us have notions of safe driving.
But what about keeping tyres safe?
A few simple things can help to avoid unfortunate experiences.

It will help me save

It ensures your safety

Air pressure: what should I know?

Nitrogen: what are the benefits?

A safer ride

A few good things to be reminded of…
and maybe even a few tips that you didn’t know about!

Safe driving on the motorway

  • Always observe motorway speed limits.
  • Activate your indicators well in advance before overtaking or changing lanes.
  • Don't turn suddenly or you may lose control of your car and roll over.
  • Take regular breaks. Don't drive while tyred.

Safe driving

Safe driving on the motorway

Safe driving at night

Michelin Malaysia's Safety Initiatives

Porsche Kids Drive School

Michelin Malaysia is a proud partner of the Porsche Kids Driving School, as it fits well with Michelin’s ambition to deliver safer mobility.

The Porsche Kids Driving School has an educational focus as well as being fun, offering primary school aged children valuable road safety lessons.

At Porsche Kids Driving School children aged approximately five to nine learn basic road rules and safe driving from qualified Porsche Sport Driving School instructors and Michelin staff. They will then have the chance to practice what they were taught on a specially designed track in their own Porsche 911 pedal cars.

For more information on Porsche Kids Driving School, please visit: www.porsche.com/malaysia

Motorvation

Motorvation is a training course designed specifically for young drivers. The program has been developed from a successful program for fleet drivers who have shown substantial collision reductions.

The Motorvation program is provided to school students at or near learner age, and neatly fits into their school day.

At the centre of the Motorvation philosophy is the Motorvation Map. This map highlights two areas of driving that are invariably misunderstood and inadequately taught to young drivers.

Once each young driver discovers and understands their own driving personality, unique training methods are used to increase safety and reduce risk-taking for each driver type. However, the training never loses sight of the absolute necessity to work with each young driver’s Driver IQ. The main visual feature of the Motorvation program is a large bus that has been converted into a mobile training facility. With the support of Michelin Australia, the bus will travel nationally teaching road safety.

For more information on the Motorvation program, please visit: www.motorvation.org

Need Some Help?

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MICHELIN Malaysia Sdn. Bhd. (597991-M)

Unit 901 & 904, Level 9, Uptown 2, No. 2, Jalan
SS 21/37, Damansara Utama, 47400 Petaling Jaya,
Selagor, Malaysia.

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